A lot of Instagrammers keep posting pictures of what they eat. And while you might find it downright annoying, it is starting to become profitable for some. People are now turning serious about their huge fan following on Instagram, and they are using this influence to help restaurants become more popular. And, of course, there is more than just free food on the table for these Instagrammers.
Three 19-year olds in New York decided to take their Instagram account seriously. Natalie Landsberg, Gillian Presto, and Emily Morse have a joint account with the username @New_Fork_City. The account has nearly 500,000 followers. They get free restaurant meals, food curated for musical gigs, and even received an offer to create their own cookie dough flavor. The account does not earn a great amount of money, but the earnings are quite modest. Their parents invested $15,000 to get the username verified. The prospects of the investment are definitely high, and if any offer comes in future, the business model is ready.
These professional food Instagrammers are called in by several by high end restaurants due to their six-figure following. Their account is in no way a leisure activity for them, as they have turned this into a full-time profession. They get up to $350 just for posting a flattering image of a dish.
There is no denying that Instagram posts influence users. The posts help them decide what they are going to eat and what will they order. Officials agree that Instagram cannot be ignored. Olivia Young, brand and communications director for the Altamarea Group, said that they have been inviting Instagram users for meals and plan to pay some to post photos. The group manages restaurants like Vaucluse and Osteria Morini.
The fact is, every time we step out to eat, we first taste it and judge it with our eyes. The visual factor has always played an important role in the food industry. This influence is enthralling for Instagram users, too.
The effect was not planned. From a random food Instagrammer, they transformed themselves to Insta-famous. Also, the entire thing drives enough money, and hence, looks like an alluring concept. They have been contacted by cafes, restaurants, and diners. Emily Morse is pretty excited because she and her friends never thought of how big it would become. The project just took off.
The only crucial part of this project is that every influencer has to ensure that the photography is appealing and alluring. There has to be a balance. Some pictures have to be artsy, while others have to be those stunning overhead shots. Also, they should qualify as artsy “food porn” images. Another influencer, Nicole Cogan, has the username @nobread and has 45,000 followers. The rise in her number of followers made her realize that her random artsy pictures of food could actually build a career for her, or at least a strong source of income, which is why she quit her finance job to pursue this career extensively.
It will be interesting to see if Instagram can provide an ad revenue system for its users like YouTube does with Adsense.
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