Simone Biles Red, White, and Blue Liner Look

The Future of Fashion: Self-Healing Fabric That May Repair Your Favorite Jacket
Researchers at Penn State have developed a coating for textiles that can heal itself.

Mario Dedivanovic Did Kate Bosworth’s Makeup and It’s Gorgeous
A mix of Bosworth and contouring is a truly magical thing.

Kat Von D Releases Limited Edition Charity Lipstick
Promote cruelty-free beauty and raise awareness with this red shade.

Supermarket Chic: A Fashion Editor’s Essentials for a Lazy Weekend
Allure’s Associate fashion editor, Jenna Wojciechowski, shares her seven go-to fashion items for a lazy Saturday morning coffee run.

6 Up-and-Coming Celebrity Hairstylists
Their names are dropped among models and Hollywood’s elite, photos of their work shared at parties, their every snip documented on social media. Meet a new generation of hairstylists who are changing the game.

Pat McGrath is Launching Lip Kits
Learn about Lush 004—the newest product launch from Pat McGrath Labs.

K-Pop Star Jessica Jung Shares Her 16-Step Beauty Routine
Looking like a K-pop princess takes work—and a whole lot of skincare.

This Rimmel Concealer Could Be the Best at Covering Dark Circles
You might want to throw your other concealer away.

3 Times Beauty Pageants Actually Did Something Right
A look back at times when beauty-pageant drama wasn’t such a bad thing.

3 Ways to Take Lipstick Beyond the Tube
Create an entire makeup look with just one tube of lipstick.

The Truth About Anti-Aging Injectables
We clear up what’s fact and what’s fiction about cosmetic injectables.

Kim Kardashian Collaborates with Light-Up Phone Case Brand LuMee
Your best selfies ever, brought to you by the collaboration of the century.

Gymnastic Leotards’ Best Moments in History
From basic to bedazzled, the leotard has dramatically changed over the years.

Crushing on Crochet: 9 Swimsuits to Consider This Season
Allure’s fashion director Rachael Wang has her eyes set on crafty swimwear this summer.

Happy Birthday Monsieur Louis Vuitton! The Brand’s Most Memorable Bags
Take a look back at Louis Vuitton’s iconic bags.

Kerry Washington Brings Some Scandal to OPI
It’s handled.

#MyOlympicSportWouldBe Twitter Responses That We Totally Relate To
The best Twitter responses to the #MyOlympicSportWouldBe hashtag on unique sport that the average user would excel at.

Why Cutting Your Hair Is the Perfect Upgrade to Your Style
We promise shears are your friends.

Shopping in the U.K. Just Got a Whole Lot Cheaper
You can score that Burberry trench for a whole lot less, thanks to Brexit.

How to Create Ariana Grande’s Ponytail
It’s the one a lot of pro stylists swear by.

Stowaway Cosmetics Launches Four New Face Powders
Stowaway Cosmetics is back at it again with the mini makeup.

The 9 New Korean Beauty Products You Need to Know About This Year
Three Korean beauty experts reveal the best products of the year.

Avon’s New Fragrance Celebrates Ballet
Read all about the brand’s new fall fragrance inspired by the world of ballet.

Child Mistakes Too Faced Makeup Palette for Chocolate
This is what happens when you combine makeup and a hungry tot.

Acne Studios Has a New Emoji-Inspired Capsule Collection
Donut, banana, and microphone emojis on luxe sweatshirts? We’re feeling all types of emojinal.

How to Use Instagram’s New Stories Feature
Your feed is about to feature a lot more behind the scenes (insta)snaps.

This Is Why Ending A Text With a Period Seems So Rude
Linguists say it really is insincere.

Acne Causes in Adults
What’s actually causing the breakouts on your chin.

How to Age Gracefully
Three women reveal how aging gives them the confidence they never knew they had.

Meet Perverse, the Affordable Sunglasses Line Celebs Are Obsessing Over
Rihanna, Cara Delevingne, and Beyoncé are fans.

Add the New Urban Decay Vice Lipstick Palettes to Your Holiday Wish List
The cosmetics brand is launching two palettes each featuring 12 lipsticks.

Actress Dania Ramirez’s Workout and Skin-Care Regimen
The X-Men and Devious Maids actress shows us how she stays fit and maintains clear skin.

15 Snapchat Accounts to Follow For Major Hair Inspo
The best Snapchat hair crushes ever!

The New E.L.F. Makeup Brush Set Everyone’s Obsessed With
These Instagram-worthy brushes are all the rage.

An Instagram-Worthy Travel Guide to London
A post-Brexit travel guide to London’s most photogenic places.

11 Back to School Items For Hipsters
We’ve rounded up the 11 best supplies for all you hipsters out there.

Aerie Celebrates Body Empowerment With Real Women
The loungewear brand celebrates its 10th anniversary with a body positive campaign.

9 Watermelon Beauty Products
These watermelon beauty products products will hydrate you from head to toe.

6 Dreamy Fairytale Moments in Fashion History
From Claire Danes in a light-up Cinderella gown to Alicia Vikander as Belle, here are some magical sartorial moments to remember.

Drugstore vs High-End Makeup Test with YouTube Blogger ItsMyRayeRaye
YouTube star ItsMyRayeRaye tests her favorite expensive and inexpensive beauty products against each other.

These New Real Techniques Sponge Collection Might be Your Affordable Solution to the Beautyblender
The company came out with three different sponges.

Kim Kardashian’s New Hairstyle
Kardashian shows off an updated, asymmetric cut.

10 Stunning Mermaid Crowns to Combat Your Flower Crown Fatigue
We’ve gathered the prettiest ones on the internet right now.

Raf Simons’s Greatest Runway Hits, In Celebration of his Calvin Klein
A look back at the designer’s memorable collections for his eponymous brand, Jil Sander, and Dior.

18 Beauty Lessons We Learned From The Hills
Every beauty lesson we observed while re-watching the first season of the Hills.

Why #MenInHijab is Trending on Social Media
It’s an act of solidarity against the rule in Iran enforcing women to wear head scarves.

How to Combat Hair Loss
Around the time you blow out 40 candles, your hair loses some of its bounce and shine and…happy birthday? For many women, however, those changes are more severe. By 50, about half of us will have noticed a widening part, a brush full of broken hairs, a thinning ponytail, and it’s—we’re just going to come out and say it—hair loss. Now is the time to get back the hair you had at 21.