The trending music industry has strongly emphasized that the most worthy and valuable brand of the world won’t be able to win listeners’ hearts just because it was Apple. And with Internet Radio, iHeartRadio and Pandora climbing high with Spotify continuously ascending its subscriber list, it did look like Apple was going to lose the battle. But, Apple is gaining growth gradually and making its way ahead firmly. Tim Cook, CEO of Apple, unveiled that almost 6.5 million subscribers are paying $10/ month to stream music. The service seemed to be touted because of its free 3-month trial. Though, Apple is far from reaching Spotify’s 20 million paid users, it’s been perfect for them because they are not in any hurry but just under slight pressure to exhibit quick returns. It is the overall value of the company, its resources and size, which will ultimately prove triumph in music.
There’s no doubt about Apple’s innovation and creation as it has been in the digital music business since the launch of iPod- the first music stream device and of course, iTunes. Apple believes in ‘defence’ more than ‘offence’ as they claim they have the best creative music team that lures millions of subscribers to pay on their phones as well as in their cars-TVs for good music.
According to The Evening Standard, Eddy Cue, the Sr. Apple Executive of Apple Music expressed “Everybody gets fixated in little time but we’re in this for the long haul.”
Pandora, one of the biggest competitors of Apple Music, has six times more music listeners than Apple music. But unlike Pandora who lost 1.3 million listeners in its 3rd quarter, Apple Music hasn’t experienced any such sharp drops in its subscriber base, yet. Of course, the supply of music streaming is limitless as ‘YouTube Red’ with its video subscription service.
What Apple thinks?
Apple might not have gained the momentum in the launched service, but they confirm that they are playing in for the long haul and that is going to take some time. Hearing the mixed critic reviews and potential user complaints, they are more careful than ever and do not want to take any immediate decisions, as they are focused on building ‘something big’.
Hardware being the main business of Apple, it’s streaming music service might look smaller and might take a long time to grow substantially. But Apple has the cash to keep the flow going and sign high profile artists to get more paid subscriptions. Apple Music already has a radio show hosted by Usher and regularly signs deals with artists to showcase their new songs on their streaming services. Currently, Beat 1 is available free charge in all parts of the world, and for the rest of the channels you have to pay a subscription fee after your 3 month trial period runs out.
Thus, as always, Apple is doing some great preparations to lead the music market. It will definitely be interesting to see how this services turns out for the company and if it will be able to defeat its competitors.