Food Trends for 2016

As more and more changes are incorporated in the food industry, the world is all set to witness newer food trends in 2016. We have put down some of the most influential food trends for this year. These are expected to affect the American Food Industry to great extent.

Here are the Food trends for 2016 –

Trend No. 1: Agnosticism

Consumers are being brand agnostic. The customer now belongs to none and is no one’s property. As the sophisticated online tools evolve, the consumers now care the least about the fact that which brand of restaurant they are ordering from. More than the brand, what values these days is the experience. Consumer preferences are now stored and are used as a data to analyze what all places can offer tastier food and better experience. Brands like Instacart and Uber have made the retailer practically invisible as they consistently try to enhance the experience users can get and have.

Trend No. 2: Have It Your Way

This trend continues to stay in focus and has been the customer focused trend in terms of satisfying them and enhancing the experience. The segmentation and personalization are growing and evolving to understand the customer’s needs. Hartman has already predicted that by 2020, the consumer will become more selective. They will upgrade their food habits and enhance their culinary skills with time. Food retailers will have to curate their offerings and they would have to remember that to stay in the business and flourish in the long run, the most important thing is to understand what the consumer wants and what he is looking for. Personalization is no longer a facility available to some, rather it is feature that is a must for all.

Trend No. 3: Bioregions

Go local- this has been one of the biggest trends in the supermarket. The consistent and high weather changes and climate conditions force customers to change their sourcing of food. Think bioregions because in the end, its nature that defines which crop grows best in what conditions. People are focusing on more organic produce and are willing to pay extra for locally produced food.

Trend No. 4: A new way of Eating

Users have never been this empowered and aware. They rely on search engines to decide what they should eat, what diet plan they should follow and what food will suit them the best. People are looking up for sustainable options and want to follow them more diligently. In 2016, people will be looking for new and better sources for proteins, which do not come from animal sources. They will want more nuts, algae, yeast and vegetables on their plates.

Trend No.5: Evolution of the Millennials Generation

There are more millennials in the population than the baby boomers and they are changing the way things work. They now earn dollars, have moved out of their parents’ homes and are focused towards enhancing the way they treat themselves with food. They prefer cooking at home and do not follow a strict recipe. Rather, they believe in experimenting and hence cook through social media suggestions and self discretion.