The retail industry is one of the fastest growing industries. There are small players who are struggling to make a name for themselves in spite of having talent. To carve a niche for themselves, it is important that they get recognition through industry prizes. For many early-stage fashion businesses, these awards can mean money, fame, and appreciation. An award like the British Fashion Council/Vogue Designer Fashion Fund will not just be an accolade, but it will also provide designers and new entrants with a chance to choose a path that provides sustainable growth. Previous winners are a testament, as it includes big names like Mary Katrantzou, Peter Pilotto, Erdem, Nicholas Kirkwood, and Christopher Kane.
Rich judge panel and a huge cash prize at British Fashion Council/Vogue Designer Fashion Fund
The five London-based labels that have been shortlisted are the women’s wear brands Emilia Wickstead, Mother of Pearl, and Osman, the resort brand Prism, and the accessories designer Sophia Webster. All the names are relatively famous in the British Fashion Circuit. The prize money that comes with an award like the British Fashion Council/Vogue Designer Fashion Fund provides a huge boost to these designers. The winner will receive a $285,000 grant and 12 months of guidance by industry stalwarts and will be announced on March 22. The award enters its seventh year and shares its hallmark with the CFDA/Vogue Fashion Fund. The fund was established by Ana Wintour in 2003.
The awards have an esteemed and rich panel of judges, including Alexandra Shulman, editor of British Vogue; the designer Victoria Beckham; Samantha Cameron, the British Fashion Council ambassador and the wife of Prime Minister David Cameron; and Joan Burstein, founder of the London concept boutique Browns.
Fashion enthusiasts await for the final show
“This is an inspiring shortlist because of its diversity. It’s a great representation of the spread of British fashion designers, and all the contenders have huge strengths to their creative visions”, said Alexandra Shulman. And one can only agree with her. Emilia Wickstead’s perfectly cut and designed silhouettes have caught the attention of the Duchess of Cambridge, Catherine. Sophia Webster’s playful sky-high stilettos are the numero uno choice at the red carpet. The elegance and finesse in her accessories is par excellence. Brand name Osman, by the designer Osman Yousefzada, is a major favorite with fashion designers for his elegant separates.
The way the British Fashion Council/Vogue Designer Fashion Fund awards are being telecasted is quite unique and interesting. The organizers want the public to enjoy the show alongside the judges. The selection process is displayed as a part of “Designer Fashion Fund,” a reality-TV-like entertainment series run by YouTube. This glossy telecast makes it easy to attract the industry’s fan base through their smartphones. The format was introduced last year and was similar to the behind-the-scenes documentary on the CFDA/Vogue selection process. The next episode for British Fashion Council/Vogue Designer Fashion Fund will focus on the highs and lows of London Fashion Week. The show is being closely followed, and the fashion enthusiasts will wait eagerly to see what the finalists have in store.
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