New collaborations and a newer approach, says Zac Posen

Fifteen years ago, a 21-year-old Zac Posen launched his own label. He was young, but he loved fashion and understood it far better than others. Since then, Posen has designed clothes for Michelle Obama, Rihanna, and Naomi Watts. Zac has now decided to collaborate with global brands and companies. He has a different approach, and his collection leaves the audience enthralled. The way he creates gracefulness and enlightens simplicity is every bit charming. That is what makes him a bright and unique talent of our generation.

Red carpet statements are Zac Posen ’s forte

He rules the magazine covers and has all the leading roles. Demi Moore graced herself in one of the Posen’s creations at the SAG awards last month. Zac Posen designed the dress in 2002. “We fit a dress on her from my second collection. She wore it and kind of showed Hollywood, ‘This is what a great star is. This is the power of it.’ And that’s not something you can create,” Posen said.

He also has a distinctive approach. On being asked about the business effect of such a high-profile actress wearing one of his gowns, he said, “You can’t directly necessarily quantify it unless that piece of clothing is in a store at that moment.” In 14 years of his career, he has seen many changes. He has seen how shopping habits of customers have evolved. Posen is now ready to sell his collection directly to customers online. “I didn’t want rent right now. I didn’t want inflated rent. I would love to have a store. I did e-commerce first because I wanted to directly have this dialogue with the consumer.”

The collection will include his contemporary line and collaboration with David’s Bridal collection. Zac Posen loves the industry and feels honored while working with stalwarts here. But he is equally concerned about fashion burnout. “The pace is enormous, the pressures are very high,” said Posen while explaining the problem. “Listen, creative burnout and physical burnout is real. I mean, there are moments when I get home — after overseeing, you know, almost 16 collections a year — where I can’t move.” Posen has also associated himself with Brooks Brothers. The brand chose him as their creative director.

Not just couture, he focuses on common people too

What makes Posen different is the way he associates himself with common people. The gowns for hourglass figures, bright colors, and subtle designs are relatable with the practical tone. “This is very different,” explains Posen. “This is streamline — great discipline on my part of not over-detailing pieces. This is about making people look chic on the street.”

The collaboration will allow Posen to explore what the working woman wears. Posen will now design clothes for everyday Americans. “You know, since the beginning of my career, I have publicly dressed and represented women of all sizes, of all colors. And that’s a big part of who I am, and what I want to give to the world,” said Posen. Delta Airlines has chosen him to redesign uniforms for its 60,000 employees, including flight attendants and customer service workers.