Birthing A Billion-Dollar Brand: The Launch Of Synchrony Financial
You’re the CMO of a $22 billion company and your boss asks you to launch a top-to-tail branding effort. Who’s the first person you call? Your favorite agency contact? Your most trusted team member? A recruiter? When Toni White, CMO of Synchrony Financial, was asked to rebrand the GE Capital Retail Finance business – certain to be a long, exciting and career-defining journey – the first person she called was her mom.
What’s Behind China’s Worldwide Real Estate Shopping Spree?
Why is foreign real estate an attractive investment for Chinese funds, insurance firms, and even individuals? Real estate offers a relatively safe place to put your money if you have plenty of it – without the need to become directly involved in the operations of overseas subsidiaries. Moreover, real estate markets move in different cycles in different countries, and so overseas investments provide opportunities for risk diversification.
How To Build Your SEO In 2016
5 Things To Remember Before Launching Your Startup
Uncovering The Legendary Lenovo
About a year ago Lenovo decided it was time for a face-lift and rebranded the company, from the inside out, to better reach the digital generation of today’s consumers. I spoke with David Roman, Senior Vice President and Chief Marketing Officer at Lenovo, to learn more about the company’s rebrand and find out how Lenovo uses social data and insights to not only drive its product development, but also steer its marketing communications program in a more impactful way.
How To Advertise Your Startup Without Actually Advertising It
Your startup needs to be advertised in order to sell products and land those first sales. The problem is that banner blindness is rampant, particularly among the younger generation, with click-through rates of 0.06%. This means that they are not going to spend any time on straight advertisements.
A Strategic Approach To Surprise And Delight
Surprise and delight is an important part of your customer experience program, however when does it go too far? Do your agents want to use surprise and delight too much? It’s important to have a strategy and rules around your surprise and delight program. Learn more in this video!
2015 Most Effective Marketers In North America
The Formula For Balancing The Math And Magic Of Marketing
The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.
How To Build Your SEO In 2016
10 Ways For Brands To Program A Snapchat Channel
Having combed the internet for the best influencers and brands, having spent countless hours watching Snapchat Stories, the following are 10 different approaches (in no particular order) to building and programming a Snapchat channel.
‘What I Wish I’d Known Before Hiring A PR Agency’
Do a little due diligence, K.B. Lee advises, before spending your hard-earned entrepreneurial funds on PR.
5 Things To Remember Before Launching Your Startup
How Target Built A World-Class Digital Marketing Team: Tips From CMO Jeff Jones
Brands create elaborate marketing strategy plans in hopes of attaining that elusive goal: to deliver a great experience that reels customers in and keeps them coming back. Unfortunately, there’s a wide gulf between what brands want to do with digital and what they actually do — because they simply can’t hire enough top-tier digital marketing talent to execute on their visions.
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