How to get a UK brand noticed by US media

You might speak the same language—but differences in writing style and mediaculture more generally can lead to UK PR teams pitching news stories and features that are of little interest to stateside audiences. Add to that different time zones, deadlines and public holidays, and it might be extremely …

The typical skills of a PR practitioner range from content creation and executive coaching to media relations and research. However, the days of relying on earned media relations are gone. While press releases and SEO are, … How many people are seeing the article or post? Are they clicking through?

Post-election, nothing has really changed and yet when was the last time you saw a mainstream news article on such an unprecedented phenomenon? When did anyone front page the fact that no human being in history has ever been covered in this fashion, a fashion that gives the very word “cover” a …

US PR firm secretly placing articles in Conservative-leaning publications. Does anybody care that much about contact lenses? Well, big corporations like Costco and online retailers like 1-800 Contacts sure do. And a BuzzFeed News investigation has linked the authors of at least some of the wave of …

Media outlets, leading up to the election of President Donald Trump and after his inauguration, have looked the other way on multiple stories important to conservatives. Last week, Roman Catholic Church Cardinal Timothy Dolan, an influential religious figure in New York City, blasted the Democratic Party …

“I read through other women’s stories, and it was really nice to realise that there were other people going through the same things as me,” Marissa said. … an e-Health researcher at the University of Sydney, said recent years had seen a rise in the number of illness support groups on social media, as well as …

Hong Kong Media Firm Soars 880% on Debut. By. Fox Hu. More stories by Fox Hu. March 27, 2018, 8:27 PM PDT. Most Kwai Chung Ltd., a provider of advertising and media services, surged as much as 880 percent on its first trading day in Hong Kong, heading for the city’s strongest mainboard debut in more than two …

When Uber’s autonomous vehicle accident threatened the entire self-driving car industry, some of the beleaguered company’s rivals were quick to prove they were different. Waymo, a Google subsidiary that has been developing autonomous cars since 2009, sent its CEO on a media tour to discuss how …

“Book creation is now possible in Pages for iOS and macOS, making it easy for anyone to create fun, interactive digital books, from short stories to travel books. Users can start a book using a variety of templates, and then customize it with drawings using iWork’s new drawing tools or with image galleries …