Kendall and Kylie Jenner know how to aim and they are aiming high. The younger half sisters of the famous Kardashians are planning to build apparel and shoe line which will be rivaling the sisters’ brand. They are almost ready to launch and have an impressive series of deals with Neiman Marcus, Saks Fifth Avenue, and other luxury retailers. They will launch their debut clothing line soon and they have big plans for the unveiling of the brand Kendall + Kylie.
Well timed unveiling by the Kendall and Kylie Jenner
Kendall and Kylie Jenner will be throwing a VIP Party on Monday in New York. As they enter the world of high fashion, they are ready with some latest and crazy ideas. Kendall is already familiar with the industry being a top runway model. They have a huge backing up in terms of exposure that they get and it all makes it easier for them to launch their brand globally.
This new buzz is what is keeping fashion bloggers awake this week. The launch of the collection will be on the 8th of February. The launch is well timed as it just releases before the start of New York Fashion Week on February 8th. “They have more credibility when it comes to fashion than their older sisters who didn’t work the runways and had not captured people’s imagination as style icons”, says reports. They are cashing on their huge social media following. Kendall has around 48 million followers while Kylie has around 50 Million followers on Instagram and they are on the every post about the upcoming brand.
Right associations and hard work at test in the high fashion industry
“You couple their social media clout with the right retailers and the brand has the potential to be very successful,” said John Goodman, of Marvin Traub Associates. They have had deals regarding hosting pre-sales with numerous specialty retailers including ShopBop, Revolve, Bloomingdale’s, Lord & Taylor and Nordstrom. The website will go live on Monday and will have information about the stores carrying their apparels and shoes. Average prices for the clothing and footwear range by Kendall and Kylie Jennner ranges from $175 to $200 and goes up to $500. When compared to sisters’ collection, the Kardashian collection was cheaper and eventually deeply discounted. In fact, the struggling Sears quietly stopped carrying the Kardashian line last year.
The Jenner sisters are ready to bring their business alive and hope for an established line in the upcoming future. They are following in the footsteps of Kim, Khloe and Kourtney Kardashian, who have been am encouragement to the Jenner sisters. There is a healthy competition and the sister duo has big dreams and goals. They are young, they have new ideas and they want to take lead to let the business grow. At the age of 20 and 18 respectively, Kendall and Kylie are heading the business upfront and are doing it on their own. Denying the sibling rivalry and praising the work of the entire family, John Goodman further says, “They are a very close family, all very hard-working and driven to be successful”.
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