Bits Special Section: Online Reviews? Researchers Give Them a Low Rating

Casper Hopes Its ‘One for All’ Concept Translates to One Pillow
Founders of the New York City start-up, which sells a single-model mattress, are trying to expand their business to include other sleep categories, but maintain their streamlined approach.

Health Care Law Forces Businesses to Consider Growth’s Costs
In January, a staff of 50 or more full-time employees will trigger the law’s employer mandate, which has employers weighing the costs of expansion.

Entrepreneurship: Small Shops Take Pride in Turning Their Backs on Black Friday
Some independent retailers are choosing closed doors over doorbusters and even forgoing all holiday discounts, saying that doing so makes smart business sense.

Entrepreneurship: Small-Business Owners Devise Creative Ways to Keep Workers
A tightening labor market, a shortage of skilled workers and the willingness of young adults to leave a job have made retaining employees harder.

Entrepreneurship: A Bad Review Is Forever: How to Counter Online Complaints
For small businesses that can live or die by word of mouth, an array of strategies helps track and respond to online ratings.

A Handwritten Card, Signed and Sealed by the Latest Technology
The start-up Bond uses robots to create personalized, handwritten notes and letters for people who want to send something special but don’t have the time.

Craft Brewers Have to Compete for Beer Cans
An explosion of popularity for craft brews in 16-ounce cans has led to a shortage of containers for some small breweries.

Small Businesses Get a Permanent Tax Break on Buying Equipment
Companies can buy up to $500,000 worth of items like computers and machinery and write the expense off immediately instead of depreciating it over time.

Film Review: Review: Jennifer Lawrence as a Modern-Day Cinderella in ‘Joy’
In David O. Russell’s film, Ms. Lawrence plays a would-be entrepreneur surrounded by family members ogreish enough for a fairy tale.

Prototype: An Entrepreneur Juggles Six Companies and One Worker: Herself
With companies that offer custom-painted bike helmets and tricycle rentals, among other things, Danielle Baskin has come to realize she can’t do it alone.

In Season of Returning, a Start-Up Tries to Find Homes for the Rejects
Americans returned $260 billion in merchandise last year, according to the National Retail Federation. Optoro tries to find ways to resell, recycle or donate that merchandise.

Enter the Shoe Aisle, Feel Your Phone Buzz With a Personal Deal
Technology can filter shoppers’ preferences and let retailers send personalized alerts about discounts and sales to those who have downloaded the store’s mobile app.

Entrepreneurship: Global Brands, Taking Cue From Tinkerers, Explore Crowdfunding
As companies like General Electric and Hasbro experiment with seeking ideas and funding from the masses, Indiegogo has started offering them consulting services.

Entrepreneurship: No Business Too Small to Be Hacked
Small companies can strengthen security by taking relatively inexpensive and simple steps, either on their own or with the help of outside firms.

In Davos, a Chance for Entrepreneurs to Network With Top Leaders
Every year, a few dozen start-up founders receive an invitation to the World Economic Forum for the opportunity to build connections with the global elite.

Obama to Urge Easing 401(k) Rules for Small Businesses
The 2017 budget plan would make it easier for small businesses to form retirement savings plans for their workers.

Food Testing Start-Up Looks to Stand Out With a New Wrinkle
Invisible Sentinel says its food testing technology offers a faster, easier and cheaper way to test for pathogens and spoilage in foods.

Prototype: Start-Ups Take Rites From the Funeral Home to the Family Home
Services are popping up to help relatives looking to bid a more intimate and natural farewell take their end-of-life rituals out of the mortuary.

Businesses Owned by Women Less Likely to Win U.S. Contracts, Study Shows
The percentage of federal contract dollars going to companies owned by women rose to 4.7 percent in the 2014 fiscal year, from 4 percent in 2011.

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